LET Wellness In

The creative approach is meant to show how wellness can bring a sense of magic to everyday moments and connect us to our surroundings.

“Using CGI, we created a visual metaphor for personal growth, joy and wellness,” says Kraemer. “Showing that small acts, over time, can make a big impact. We hope the spot resonates with Canadians on a deeply emotional level, encouraging them to visit Well.ca to discover their own ways to let wellness in.”

Hard Work Club and Circle Productions took a unique approach to the production, with director Shaunoh shooting over four days in his own home, using members of his family as the cast. The goal was to authentically depict the bond between a mother and child, capturing the full spectrum of daily life—from tears and tantrums, to quiet moments at bedtime.

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Credits:
Campaign Title: Let Wellness In
Client: Well.ca
CMO, McKesson Canada: Erin Young
VP Marketing, Well.ca: Stephanie Barrington
Director of Acquisition, Well.ca: Ken Fobert
General Manager, Well.ca: Nicole Flynn
Senior Marketing Manager, Well.ca: Kathy Ribeiro

Agency: Hard Work Club
Partner/Creative Director, Design: Christian Buer
Partner/Creative Director, Writer: Meghan Kraemer
Creative Director, Art Director: Barbato Martiniello
Creative Director, Writer: Gabrielle Makarewicz
Agency Producer: Lindsay Hann
Designer: Dameon Neath
Partner/Growth + Operations: Cameron Stark

Production House: Circle Productions
Director and Director of Photography: Shaunoh
Executive Producer: Karen Tameanko
Producer: John Scarth

Editorial: Outsider Editorial
Editor: Michael Barker
Assistant Editor: Nathan Olszewicki
Executive Producer: Kristina Anzlinger
Producer: Kayan Choi

Post Production: Studio Feather
Colour: Ana Escorse
Colour Assist: Janella Cabus
VFX/Creative Director: Julian van Mil
CG: Julian van Mil, Luke Bellissimo, Karol Kisiel
Compositing: Julian van Mil, Luke Bellissimo, Matthew Dochstader
VFX Assist: Dequiera Atherton
Executive Producer: Sara Windrim

Audio House: OSO
Creative Director: Daenen Bramberger
Sound Design: Dylan Groff and Omid Geadizadeh
Executive Producer: Hannah Graham

Media Agency: Media Experts