REMIX MENU CAMPAIGN
In partnership with McDonald's Canada, we’ve relaunched an ’80s classic with the Menu Song Remix!
The new campaign brings a feel-good vibe and stars rapper and former McDonald’s employee Lil Yachty. In addition to rebooting the 1989 song, we turned to social to find out what new favourites our fans were hacking and created the Menu Remix. For a limited time, Canadians will be able to indulge in remixed icons, including Sweet Chili Junior Chicken, Surf ’N’ Turf Burger, Chicken Cheeseburger, and Apple Pie McFlurry®.
CREDIT LIST:
MCDONALD’S CANADA
Alyssa Buetikofer Chief Marketing Officer
Rebecca Smart Director of Marketing, Brand Strategy & ROD
Jamie Bone Sr. Marketing Manager
Caitlin Murphy Marketing Supervisor
Suzanne Grondin Regional Marketing Manager
Noémie Duchesne Field Marketing Supervisor
Brenda Surminski Claire-Randall Consulting
COSSETTE
Bryden McDonald VP, Managing Director
Andrew Chisholm Executive Creative Director
Matt Moore Creative Director
Russell Dodson Creative Director
Lindsay Hann Freelance, Agency Producer
Gillian Craig Group Business Director
Wendy Doan Group Business Director
Alison Still Business Director
Santana Symeonides Account Executive
Brendan Samuel Content Creator
PRODUCTION HOUSE: CIRCLE PRODUCTIONS
Pete Marquis Director
Karen Tameanko Partner/Executive Producer
Laurence Payne Executive Producer
Amanda Field Line Producer
Adam Marsden Director of Photography
Sam Pecoraro Assistant Director
Alan Kuipers Production Manager
Jigsaw Casting Casting
Jesson Moen Production Designer
Carol Brown Lead Food Stylist
Kate Day Wardrobe Stylist
Matt Cassils Location Manager
OFFLINE: ARCADE EDITORIAL
Sean Lagrange Editor
Lucas Ferreira Assistant Editor
Arlene Perez Producer
Sila Soyer Executive Producer
FINISHING: THE VANITY
Andrew Exworth Colourist
Naveen Srivastava VFX Artist
Sean Cochrane VFX Artist
Adam Silcox-Vanwyk VFX Artist
Katie Methot Executive Producer
AUDIO: BEACON STREET STUDIOS
Andrew Feltenstein Principal, Composer
Danny Dunlap Principal, Composer
John Nau Principal, Composer
Leslie DiLullo EP, Head of Production
Julia Giambona Producer
Rommel Molina Sound Designer, Mixer
Anthony Ngyuen Assistant Mixer
Kate Vadnais Executive Producer, Mix & Sound Design