McCafe Brand Campaign
Who doesn’t enjoy a good cup of McCafé® in the morning?
Together with McDonald's Canada, the Must Be McCafé campaign launched new beverage packaging. Our talented design team introduced the cropped Golden Arches to the packaging, adding a playful wink to the McCafé coffee credentials.
Credits
Creative Agency: Cossette
Advertising Brand: McDonald’s Canada
Media Agency: OMD
VP, CMO: Alyssa Buetikofer
Director, Brand Strategy & Content: Rebecca Smart
Sr. Marketing Manager: Andrew Mumford
Sr. Marketing Manager: Megan Purcell
Assistant Brand Manager: Moira Heaney
Manager, Quebec & National Campaigns: Andréanne Gilbert
Advancement & Marketing Supervisor: Suzanne Grondin
Marketing Manager: Melissa Hains
Marketing Consultant: Brenda Surminski
Manager, Social Strategy & Brand Marketing: Catherine Gao
Social & Brand Specialist: Nezariel Scott
Chief Creative Officer: Sabaa Quao
Executive Creative Director: Andrew Chisholm
Executive Creative Director: Jason Hill
Executive Creative Director, Design: Jenna Anderson
CD, Art Director: Amy O’Neill
CD, Copywriter: Mike Johnson
Senior Copywriter: Michael Mehrasa
Senior Art Director: Yana Vorontsov
Senior Content Strategist: Kat Kleon
Community Manager: Hayley Green
Content Creator: Christine Boachie
Copywriter, Social: Matina Iriotakis
Design Directors: Robyn Hansen, April Tran
Senior Designer: Luisa Bojaca
Producer: Lindsay Hann
Producers, Social: Alicia Roberts, Veronica Coles
VP, Strategy: Daniel Cameron
Senior Strategy Director: Nicole Stanhope
VP, Managing Director: Bryden McDonald
Group Business Director: Terence Jou
Business Directors: Zoe Starkman, Michael Curds, Mike Harris
Account Supervisors: Abbey Joy, Claire Gray
Account Executive: Sarah Poile
Product Manager, MTL: Tessa Giret
Production House: Colossale
Directors: CLIQUA - RJ Sanchez
DP: Nicholas Bupp
Senior Line Producer: Kegan Sant
Line Producer: Adrian Cheung
Executive Producer/President: Gabe Roussil
Executive Producer/President: Vlad Cojocaru
Offline: Nimiopere
Editor: Graham Chisholm
Assistant Editor: Laura Corredor
Executive Producer: Paula Hicks
Online/Transfer: Feather
Colourist: Tricia Hagoriles
Online Flame artist: Andrew Rofle
Executive Producer/Managing Director: Sara Windrim
Audio House: Beacon Street Studios
Andrew Feltenstein Principal, Composer
Danny Dunlap Principal, Composer
John Nau Principal, Composer
Leslie DiLullo EP, Head of Production
Managing Director: Meredith Menkes
Director of Strategy: Samantha Miller
Media Group Director: Logan Lindsay
Associate Director of Strategy: Dustin Wilson
Media Sr. Strategist: Jenny Kim
Media Strategist: Leah Luzano